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About Clarity65

The story behind Clarity65

Clarity65 is the consumer brand we built to do one thing well: help people approaching Medicare — and their families — figure it out without the noise. Here's the story, and the team behind it.

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Why we built Clarity65

Most people don't get a lot of help figuring out Medicare. They get a flood of mail starting around age 64, a few suspicious phone calls, and a vague sense that they're supposed to know what to do. The system has Parts and letters and windows and penalties, and the people who do understand it tend to talk about it in jargon that doesn't translate to anyone outside the industry.

Clarity65 exists to do something different.

We're an independent Medicare brokerage that meets people where they are — on the phone, in plain English, without pressure. We work with adults turning 65, people already on Medicare who want a second opinion on their plan, and adult children helping a parent. We get paid by the insurance carriers people enroll with, so working with us costs families nothing.

That's the model. It's not new. What's different is the care we take with how we treat people.

Meet our founder

Raul Gonzalez
Raul Gonzalez
Founder & President,
TMS Insurance Brokerage, Inc.
Credentials
  • • Licensed Life, Accident, Health, and HMO Agent since 2002
  • • Texas License #1989071
  • • National Producer Number (NPN): 17540096

Raul Gonzalez has spent over 23 years in the insurance industry. He got his start in 2002 as a captive agent — locked into selling a single carrier's products — and saw firsthand how that arrangement could put agents in a tough spot when a different plan was clearly a better fit for the client.

In 2015, he founded TMS Insurance Brokerage, Inc. on a different idea: an independent agency where licensed agents could represent multiple carriers and recommend what actually fits the person in front of them. The agency now serves clients across 30 states and supports a network of independent agents who share that approach.

Clarity65 is the consumer brand TMS built to serve the public directly — focused on Medicare and senior insurance, with a tone and design built for the people who actually use it.

When he's not running the agency, Raul lives in San Antonio, Texas, where TMS is headquartered.

Who you'll actually talk to when you call

Here's something most agency websites won't be straight with you about: when you call, you're probably not going to be talking to the founder personally. That's true of any agency that's grown beyond one person, and we want to be honest about it.

When you call Clarity65, you'll be connected with one of our licensed insurance agents — real people, on staff, who have been trained on the Medicare landscape and the carriers we represent. Every agent on our team:

  • Holds an active state insurance license
  • Has completed required CMS certification for selling Medicare plans
  • Has been trained on the Clarity65 approach: plain English, no pressure, honest recommendations

What you don't get is a call center in a different country, a chatbot, a transfer to a different agency, or someone reading from a script. You get a licensed agent who can actually help you.

If you'd specifically like to speak with Raul, just say so when you call. He still takes meetings with clients and family members who want to talk directly with the owner.

The agency behind the brand

Clarity65 is a trade name of TMS Insurance Brokerage, Inc. — a licensed Texas insurance agency in business since 2015.

Why the two-name structure? TMS Insurance Brokerage, Inc. is the legal entity that holds the insurance licenses, contracts with carriers, and handles the administrative side of things. Clarity65 is the public-facing brand built specifically for consumers approaching Medicare. Same agency, same agents, same licenses — different name and design tuned for the audience.

23+ years Founder's industry experience
Headquartered in San Antonio, TX 1901 NW Military Hwy, Suite 200
San Antonio, TX 78213

What we believe about helping people with Medicare

A few principles that guide how we work.

1.

Plain English wins.

Jargon is a tool of confusion, not understanding. If we can't explain something in a way that makes sense to your aunt, we haven't actually explained it.

2.

Independence matters.

We represent multiple carriers because that's the only way to put a person in front of the right plan, not the plan we happen to sell. If a different agency, or no agency at all, would serve you better — we'll tell you.

3.

The first call is the most important call.

People who get Medicare set up correctly the first time avoid penalties that follow them for life. We take that first conversation seriously.

4.

No pressure. Ever.

If you call us and it turns out you're not ready to make a decision today, that's fine. We'll send you what you need and check back when you ask us to. We're not in a hurry.

5.

We stay with you.

Medicare changes every year. The plan that fits today may not be the plan that fits in three years. Our agents do annual reviews so our clients aren't quietly drifting onto a plan that no longer works for them.

6.

Honesty is the long game.

Anyone can win a single enrollment by saying the right things. We'd rather build a reputation we can stand on for decades. That means telling people the truth even when it doesn't help us in the short term.

Want to talk?

Whether you want to speak with Raul personally or work with one of our licensed agents, the easiest way to start is a phone call. No cost, no pressure, no obligation.

Phone: 866-531-6565
Hours: Mon–Fri 8am–8pm CT
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By calling the number above, you will be connected to a licensed insurance agent. Mon–Fri 8am–8pm CT.